Glute God officially opened shop in August 2019, but our founder Wayne started his personal journey to wellness years prior. While he grew up playing sports and had always been active, his true motivation for learning about nutrition on a deeper level was losing his mother to cancer in 2008. This drove him to want to learn more about disease prevention and overall healthy living — and ultimately share what he learned with you all!

After earning a Business Operations management degree from the University of Massachusetts in 2001, Wayne had been working in the corporate world until large layoffs came in 2011. Knowing he didn’t want to go back to that life, and feeling called forward on a path of fitness, he started doing personal training for business moguls and executives. During his 10-year career as a personal trainer, he relocated from Toronto to Florida and started taking videos of his own workouts and posting them to social media. His content went viral and the rest is history — Glute God was formed to inspire and motivate everyone to get in the gym through education and empowering apparel!

Today, Wayne is truly all about looking and feeling good in every way. He pairs meditation and deep spirituality with consistent training and nutrition to be the best he can be mentally and physically. He wants to share this approach with the world to ensure everyone is happy, confident, and comfortable while getting active. Wayne has now been working out for over 35 years and adopted a vegan lifestyle over 5 years ago. He believes in no surgery or enhancements and no shortcuts. Join the journey of consistency and hard work!